Looking for new opportunities in print? You will Find Them Beyond CMYK. David Smith, Group Marketing Director at Xeretec provides an overview of the possibilities of print.
Beyond CMYK is the ability to print beyond the typical cyan, magenta, yellow and black that we are all familiar with. It can also be referred to as CMYK+, speciality inks or print embellishments. Whilst beyond CMYK is nothing new, it is now much easier to produce because the technology is integrated directly into the CMYK process eliminating the need for secondary processes or equipment.
Plus, it is a much more environmentally conscious process as there are no special or toxic chemicals or solvents involved. What types of digital embellishments are available? Metallic Inks – golds and silver, Mix metallics with CMYK, White Ink, Clear Ink, Fluorescent Inks and Gamut extension – the addition of blue, orange, green and pink inks.
The Opportunity is Huge
Printing beyond CMYK is one of the fastest-growing digital segments, expanding possibilities for designers, printers, and print buyers. A recent study shows that 42 percent of all production printers planning to acquire new digital print enhancement equipment in the next two years.
Here are some reasons why:
- Print buyers will pay a premium of 24 percent to 89 percent for Beyond CMYK
- Print providers offering digital enhancements are seeing a boost in profit margins from 50 percent to 400 percent — and a quick ROI on their investment
Beyond CMYK print increases visibility, influences what gets looked at first, boosts dwell time, encourages repeat engagement, and differentiates your client’s product in the market. What’s not to like?
Xerox offers a wide range of devices with digital embellishment capabilities, with an option for every size of business and budget:
Xerox PrimeLink C9065/C9070 Printer, Xerox Versant 280 Press, Xerox Iridesse Production Press and the Xerox iGen 5 Press. Start your CMYK journey now.
