From news coverage to daily buying decisions: Sustainability is present everywhere, for good reasons. As consumers are increasingly paying attention to their environmental impact, it is critical for companies to elaborate and communicate sustainable business strategies. Additionally, less wasteful and more environmentally conscious processes often go hand in hand with saving time, effort and money: Sustainable business choices are beneficial on many levels.
In the marketing and printing industry, eco-friendly alternatives and solutions have been addressed and implemented for many years. At the same time, we are experiencing the “direct mail renaissance”. Physical, personalized direct mail has been rediscovered by many marketers as a powerful, valuable tool for print and cross media communications.
The ebook “Direct Mail vs. Sustainability” by the German geomarketing provider locr provides insights into how direct mail can both lead to more marketing success and support sustainable business values. It also takes a closer look at the impact of “print vs. digital” and why “saving paper” by going digital is not necessarily the answer.
As sustainability is a wide-ranging topic, we do not claim to offer a fully comprehensive guide here. Instead, this ebook provides tips and inspiration on how to plan and implement efficient, personalized direct mail that pays off for your campaigns and the environment.
Find the free ebook here: https://maps.locr.com/en/blog/ebook/direct-mail-vs-sustainability.html
