Create a successful and sustainable print business

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By looking at the end-to-end process, you can massively boost your environmental credentials. Pictured: HP Latex print technology

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We are more aware of the environment than ever. Motivated consumers are actively seeking out and championing brands and products with a proven track record of social responsibility, and they are increasingly choosing to do business with those who can demonstrate values that are more closely aligned with their own.

Build a sustainable supply chain

To build a sustainable print business, you need a supply chain that shares your values. You will often find that, simply by choosing the right partners, a lot of the work has already been done for you. Suppliers with a proven track record in sustainability can guide you through processes such as waste disposal and energy provision. A knowledgeable supply chain can also recommend more eco-conscious media and inks.

HP 900 T6
HP latex ink contains 70 percent water—reducing the release of solvent fumes and Hazardous Air Pollutants (HAPs) into the air

Build a sustainable supply chain

To build a sustainable print business, you need a supply chain that shares your values. You will often find that, simply by choosing the right partners, a lot of the work has already been done for you. Suppliers with a proven track record in sustainability can guide you through processes such as waste disposal and energy provision. A knowledgeable supply chain can also recommend more eco-conscious media and inks.

HP 900 T6
Reduce, or perhaps even consider eliminating, your reliance on PVC-based materials, says HP

Zero-landfill business

Be mindful to consider the end-of-life strategy when purchasing your print equipment and consumables. What happens to your ink cartridges when they’re spent? What about your substrates? What about the printer itself? Collaborate with a specialist who can take your used printed materials and equipment and either recycle or repurpose them for second use or energy recovery.

By looking at the end-to-end process, you can massively boost your environmental credentials and work towards making your business zero-landfill. HP offers since 1991 the HP Planet Partners programme which is available in 76 countries and territories around the world. The programme allows HP users to recycle HP ink and HP ink printheads via an easy process. Simply store your cartridges in an HP Planet Partners box, which, when full, is collected and sent away to be recycled and repurposed.

Not only is this an efficient way to dispose of your ink cartridges and print heads sustainably and avoid them ending up landfill, but it is also completely free.

Invest in renewable energy

Consider solar and wind power for your business premises. With grants available, it is a great time to invest, and the advantages are not purely environmental as future utility bill savings will also be financially beneficial to your business. If you are not yet ready to invest in new energy technology, many energy providers are now able to guarantee the provision of a 100 percent renewable energy supply.

HP 900 T6
HP uses state-of-the-art recycling facilities to process each return through a multi-phase recycling process

Zero-landfill business

Be mindful to consider the end-of-life strategy when purchasing your print equipment and consumables. What happens to your ink cartridges when they’re spent? What about your substrates? What about the printer itself? Collaborate with a specialist who can take your used printed materials and equipment and either recycle or repurpose them for second use or energy recovery.

By looking at the end-to-end process, you can massively boost your environmental credentials and work towards making your business zero-landfill. HP offers since 1991 the HP Planet Partners programme which is available in 76 countries and territories around the world. The programme allows HP users to recycle HP ink and HP ink printheads via an easy process. Simply store your cartridges in an HP Planet Partners box, which, when full, is collected and sent away to be recycled and repurposed.

Not only is this an efficient way to dispose of your ink cartridges and print heads sustainably and avoid them ending up landfill, but it is also completely free.

Invest in renewable energy

Consider solar and wind power for your business premises. With grants available, it is a great time to invest, and the advantages are not purely environmental as future utility bill savings will also be financially beneficial to your business. If you are not yet ready to invest in new energy technology, many energy providers are now able to guarantee the provision of a 100 percent renewable energy supply.

HP 900 T6
Increasing numbers of print businesses are turning to solar to stabilise their energy generation costs

Buy local

Shorten your supply chain by sourcing more of the materials you use from local manufacturers and suppliers. By doing so, the supply chain becomes more efficient and reduces product miles, thus lowering emissions.

Go PVC-free

Reduce, or perhaps even consider eliminating, your reliance on PVC-based materials. The current challenge with recycling some plastics is the limited access to available recovery and recycling possibilities, and as a result, many PVC products are instead sent to landfills. Replace such products with more environmentally friendly alternatives, and whenever possible insist that the packaging of those materials is also recyclable or compostable.

Embrace water-based inks

Use water-based inks—such as the latest HP latex ink, containing 70 percent water—to reduce the release of solvent fumes and Hazardous Air Pollutants (HAPs) into the air. This can help create a healthier working environment for your staff. Our inks have been designed to perform both indoors and outdoors and withstand physical and chemical damage. But don’t just take our word for it: HP Latex Inks have been independently certified by industry-leading labs to deliver outstanding health, safety, and environmental performance.

Don’t believe the hype

As your journey develops, remember to always stay hype free. Make sure every claim stands up to scrutiny. The brands you work with may demand proof of your claims, because the reputation and credibility of their own supply chains are increasingly vital. Under-promise and over-deliver is almost always good advice. Working with business partners with clearly stated environmental and health credentials is always a good call.

There are plenty of widely-recognized schemes—such as Greenguard Gold and UL Ecologo ink standards and FSC-certified sustainable media—which guarantee businesses are meeting stringent health and environmental criteria in the manufacture of their products.

To learn more about HP Latex’s environmental certifications, visit our Sustainable printing page via bit.ly/hpsustainbility.

Be purpose-driven

Enjoy the fact that your business now has a purpose beyond just profit. Purpose-driven companies are typically more ambitious; they attract the best talent, inspire richer innovation, make faster decisions, are more trusted, create greater customer loyalty, and attract more investment. Staff education and training is also important. You should ensure your staff understand your business’s goals so they can play their part. Little things such as leaving lights on, inefficient operations, and simple mistakes all add to emissions and waste.

It’s a marathon, not a sprint

Finally, don’t put unrealistic deadlines on achieving an improved environmental outcome. Set realistic targets and then fine tune them. Remember it is an evolving process—a marathon not a sprint—and a single decisive step in the right direction every day is good progress.

What is the first step to take?

Our recent Sustainability webinar: 6 key principles on how to win with sustainability is focused on how to tackle the world’s sustainability challenges.

Access the content and find out more about HP technology by contacting andy.white@hp.com or call 0800 408 4348

Sample pack: https://www.hp.com/gb-en/printers/large-format/latex-printers.html#modal=request-sample

HP Latex range: bit.ly/hplatexinfo

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