Personalised direct mail is a powerful tool and an ongoing favourite with good reason!
After an outstanding drupa 2024, we are reflecting on countless inspiring conversations. Many of you visited us in person and shared your projects. One thing has become very clear day after day: Direct mail is still a favourite. We were asked for samples and ideas over and over again. And that is no wonder, as printed mail is highly efficient and guaranteed to attract attention.
This US campaign of “Texas Health Resources” uses engaging personalisation elements to guide new movers to their nearest healthcare services. Healthcare marketing relies on building trust and clear, relevant messages: Besides general information, every individual recipient receives a map of their neighbourhood. They instantly recognise their own home location and feel directly addressed, creating a strong connection. This provides relevant information for each recipient, which is especially approved by new movers.
Find more details on this mailer on our website.
What else makes direct mail an ongoing favourite? Our free eBook “Print Touches: The Power of Direct Mail” shares more information on why it is so successful, and why you should consider it for your next campaign.
locr MAPS & GEOservices is a Germany-based leading provider of geomarketing solutions.
We work internationally with marketers, print service providers, and companies in virtually every industry.
