In an increasingly digital world, direct mail marketing is becoming more and more important for companies and is a powerful way to capture attention and build lasting customer relationships. Direct mail campaigns are becoming more advanced and direct mail marketers understand that when they create printed marketing materials, such as postcards, catalogues, letters, or brochures, they stand out from the crowd, differentiating their businesses.
Furthermore, business leaders are realising they can leverage direct mail by personalising and segmenting campaigns to connect with specific demographics or customer bases, making their target customers more likely to interact with direct mail than digital alternatives because physical mail creates a more personal, tactile experience.
High-volume, high-quality, variable data printing.
When it comes to direct mail, commercial printers are often confronted with a dilemma – high-volume/high quality output or low volume/personalised content. Additionally, some technologies employed by commercial printers can require frequent recalibration to maintain image quality which also impacts on productivity.
There is another way!
Inkjet empowers direct mail businesses to meet high volume variable data demands without compromising quality, enhancing customer satisfaction and operational efficiency. Combining the ability to complete a variety of different tasks and handle a variety of substrates, both coated and uncoated, businesses can rely on inkjet to have a consistent quality, opening doors to accepting more business.
Sustainable high-volume printing. Every year, direct mail marketers have been under increasing pressure to provide customers with environmentally friendly solutions. More and more consumers want to buy from brands that provide sustainable products, putting pressure on businesses, particularly if their technology consumes a significant amount of energy and generates considerable waste. Without the right tools, it is impossible to meet sustainability goals – reducing energy consumption and generated waste.
Yet, with inkjet it’s easy! Inkjet precisely drops the ink directly onto the substrate, as such there is no need to use heat to dry the ink, reducing waste and energy consumption. Inkjet has fewer moving parts than toner alternatives, providing more long-term solutions as the devices require less maintenance and reduces the need for frequent replacements. Water based inks also provide a low environmental impact alternative to traditional toner-based products which further underpins the green credentials of ink jet devices.
With inkjet production presses, direct mailers can achieve high-volume, personalised sustainable printing, reducing costs and aligning with eco-conscious consumer expectations.
