printMAX drives growth through care, expertise and a customer-first culture

In a market where many long-established suppliers face pressure to stay relevant, printMAX is continuing to expand its customer base and capabilities, driven by a culture built on consistency, care, and collaboration. Managing Director Michael Bolton and Marketing Manager Vicky Jarman attribute the company’s success to a long-standing philosophy: supporting customers as partners, not just purchasers.

“From day one, printMAX has operated on the principle of under-promising and over-delivering,” says Michael, who acknowledges that, in a technical industry, challenges do arise — but it is how the team responds that sets the business apart. Quickly resolving issues, offering transparent communication, and taking genuine responsibility have fostered an exceptionally loyal customer community. As Vicky notes: “Clients value the honesty and reliability they experience every time they contact the company.”

A long-term focus

A major driver of printMAX’s growth is its focus on equipping customers for long-term success. As an established partner for Roland, Mimaki and major media brands, the team provides insight across the full spectrum of wide-format and speciality print.

“This consultative approach helps businesses explore new growth areas including UV, personalisation, direct-to-object printing, and the rapidly expanding DTF market. Many print providers still underestimate what their technology can achieve, and a single conversation often uncovers opportunities to improve quality, speed or versatility,” says Michael.

This hands-on guidance has also positioned printMAX as a trusted partner for commercial printers seeking to diversify. With margins tight in traditional print, demand is increasing for applications such as packaging prototypes, POS, signage, and personalised products. Bolton notes rising interest in compact UV devices and entry-level direct-object solutions, which are now more accessible for businesses of all sizes.

Unlocking new value

Recent innovations from printMAX’s manufacturing partners further reinforce these trends. The latest developments from Roland’s XG and MO series, Mimaki’s UV-DTF technology, and high-production machines such as the CJV330 and JFX flatbeds are enabling customers to expand capacity and unlock higher-value work. Many clients find that one investment quickly leads to the next as new revenue streams gain traction.

“Behind the technology stands a highly experienced team with exceptional staff retention and ongoing investment in skills,” says Vicky, who adds: “printMAX is also developing a new website and strengthening its technical resources to support a growing customer community.”

At a time of industry consolidation and uncertainty, printMAX continues to champion a straightforward message: sustainable growth comes from doing the right thing, investing in people, and helping customers realise what’s possible next.