In a market where margins are tightening, customer expectations are rising and differentiation is increasingly hard-won, Jet Technology Group believes passionately that the most successful print businesses are no longer competing on output alone.
Instead, they are competing on capability, confidence and creative possibility. At the centre of that shift sits a deceptively simple idea: colour – not just how it looks, but what it enables.
That philosophy underpins how Jet Technology Group enables its customers to maximise the value they can generate from deploying the Fujifilm Revoria 5UPERCOLOUR technology – focussing on its customers as people and their long-term success.
“Our business has always been underpinned by three pillars. People first – our skillset, experience and knowledge – then technology, and finally our ability to take that value to market in a meaningful, consultative way.”
That people-first ethos is far more than a statement of intent. Jet Technology Group has invested heavily in ensuring its teams understand not only what the technology does, but how it transforms commercial outcomes for print businesses. Engineers, consultants and sales specialists are trained to engage at a strategic level – translating technical capability into tangible value.
“This isn’t about clichés like ‘getting more from your investment’,” Steve says. He adds: “This is genuinely game-changing technology, and our role is to understand it fully and then translate that into how a print business can automate more, differentiate more and ultimately make more money.”
Closing the gap
At the centre of Jet Tech’s approach to customer support is Fujifilm’s Revoria 5UPERCOLOUR technology – a development that significantly expands the achievable colour gamut of digital print, for example, through the intelligent application of pink toner – which is not just there to print pink.
“There’s a misconception that this is about adding another colour for novelty,” Steve explains. As he clarifies: “Pink is there to stretch the colour gamut. By dropping magenta and applying pink where appropriate, you dramatically improve accuracy when reproducing RGB colours – the colours clients see on screen and expect to see in print.”
That expectation gap has long frustrated printers, designers and brand owners. Digital print has historically struggled with saturated oranges, vibrant reds and intense blues, leading to compromise and inconsistency.
“Digital has never truly been able to hit those colours,” Steve notes. He continues: “Now it can – and that’s a massive shift. Suddenly, short-run digital print can reproduce colours people previously believed were only achievable on high-end litho.”
For print businesses, this capability allows them to respond more confidently to modern brand demands, retain more work in-house and offer customers a closer match between their designs and creative on screen and in print – without the cost and complexity traditionally associated with specialist processes.
Value beyond the press
While colour capability is a powerful differentiator, Jet Technology Group’s approach goes far beyond the press itself. Its strength lies in delivering complete, end-to-end solutions that remove friction across the entire workflow.
“Selling a digital engine alone is never enough,” Steve says. He goes on to explain: “Our value lies in understanding a customer’s operation and delivering a complete solution – from front-end automation through to finishing – that reduces error, removes downtime and simplifies production.”
By integrating automated pre-press, cloud-based web-to-print platforms and tailored finishing solutions, Jet Technology Group enables customers to streamline operations while expanding their creative and commercial offering.
“The goal is simple,” Steve adds, emphasising: “We are here to help reduce cost, remove risk and keep profitable work in-house. If a printer avoids outsourcing, they immediately protect twenty to thirty percent of the job value – and they regain control over turnaround, quality and scheduling.”
That operational confidence strengthens customer relationships as well as profitability, particularly in a market where speed and reliability increasingly define value.
Turning capability into advantage
Crucially, Jet Technology Group does not stop at installation. Its consultative model extends into helping customers take new capabilities to market – supporting them with sample packs, demonstrations and practical guidance.
“We don’t install a machine and walk away,” Steve explains. He continues: “We help customers show their clients what’s now possible – and that’s often where the real commercial impact happens.”
By equipping printers with the tools and confidence to demonstrate difference, Jet Technology Group enables them to win work they would previously have been unable to secure.
“That’s when you know the value proposition is working,” Steve notes, adding: “When customers are already winning new business, because they can show something genuinely different.”
Promotion with purpose
As part of its mission of adding enhanced value to its customer support services, Jet Technology Group has launched its Pink Toner promotion. For qualifying presses, Jet Technology Group is offering the Fifth Colour Station at no additional cost, alongside an allocation of free Pink Toner for up to five years.
“It sounds dramatic – and it is – but it’s also practical,” Steve says. He adds: “You’re not running pink on every job. You’re blending it selectively, where it adds value.”
Importantly, the technology allows operators to track Pink Toner usage at job level, enabling accurate costing and confident pricing.
“That transparency matters,” Steve points out, who adds: “Printers can charge for enhanced colour where it adds value, improve margins and do so knowing the toner itself carries no cost during the promotional period.”
A long-term view
Ultimately, the promotion reflects Jet Technology Group’s long-term view of customer relationships.
“This isn’t about a short-term sales push,” Steve concludes, who adds: “It’s about changing what a print business can offer for the next five to eight years. When customers win more work, deliver better results and strengthen their position in the market, that’s when we’ve done our job properly.”
The pink toner promotion runs until March 31st, 2026 and is available exclusively through Jet Technology Group.
Printers are encouraged to test the technology for themselves and explore how expanded colour capability could unlock new commercial opportunities. Because in today’s market, colour is no longer just about appearance – it is about impact, differentiation and the confidence to say yes to more ambitious work.
Take advantage of the Jet Technology Group, Fujifilm Revoria 5UPERCOLOUR Pink Toner promotion by contacting: jettechgroup.co.uk / enquiries@jettechgroup.co.uk / 01925 978 963
