Produced by IPIA Member Four Pees under its Atomyx division, The Integration Gap is an insightful new guide exploring some of the most important operational and strategic challenges facing the modern print industry.
As commercial print, wide-format, promotional products, apparel decoration, fulfilment and print-on-demand increasingly converge into a single “mass Customisation“ economy, the guide argues that many businesses are still constrained by disconnected systems, fragmented workflows and manual intervention between production stages.
Drawing on extensive research across multiple global print sectors, The Integration Gap examines how automation, AI, labour pressures, sustainability reporting, workflow orchestration and cross-platform integration are rapidly becoming strategic imperatives rather than optional enhancements. It presents a compelling picture of an industry undergoing structural transformation – where operational agility and connected workflows are becoming central to competitiveness and long-term growth.
For print businesses of all sizes, this guide offers valuable insight into the direction of travel for the wider industry, alongside practical thinking around workflow automation, API-readiness, production orchestration and scalable multi-channel operations.
We strongly encourage IPIA members to read and engage with the guide as part of their ongoing strategic development and future planning.
