A key IPIA Member Benefits provider is Clear as Day Productions, a specialist in the field of video marketing. Its Director Dan Bristow explains why video is such a critical tool to market your business as part of an integrated marketing strategy that should also include print, social media, and online content:
“Over the last few years video has become an increasingly powerful tool for marketers, not revolutionising critical routes to market such as print, but working alongside them to provide huge leaps in reach and engagement with specifically targeted audiences.”
Don’t just take Dan’s word for it, here’s 7 online video facts that may come as a surprise:
- Video will account for 84% of all internet traffic by the end of 2020.
- 90% of all online consumer traffic will be video by the end of 2019.
- Marketing that contains video receives up to 80% higher engagement rates.
- Video Ads are clicked 73% more often than image banners.
- Viewers retain 96% of a message when they watch it in a video, compared to 10% when reading it in text alone online.
- 43% of new customers made their first purchase because they saw the product in a Youtube ad.
- 92% of users who watch video on mobile will share it with others.
“With that being said, successful video relies on research… you can make the best, most expensive video in the world, but with almost 1million minutes of video crossing the internet per second, if it’s not hosted in the correct places, your audience won’t see it.
You also shouldn’t be fooled into thinking that video is a one time only deal. Once you have established your audience, creating regular, quality video content will grow your audience, build trust with your brand, drive reach, engagement and sales and ultimately give you a fantastic return on your investment.”
To find out more about how you can promote yourself through video marketing as an IPIA Member and to receive free consultancy please email info@ipia.org.uk or call 01785 253 796
