Developed specifically for the print industry in partnership with The Chartered Institute of Marketing:
About this course
The strength of this course is that it builds on the CIM’s highly-acclaimed “Fundamentals of Marketing” workshop — with additional, enhanced content to specifically address the issues facing the print industry and the role of print in marketing integration. In a age of mass digital communication and marketing, being able to articulate the value of print as a channel to market and what your brand stands for is vital.
Course content
This course looks at the fundamentals of a marketing strategy, giving delegates a better understanding and fresh ideas on how to market their own business as well as discussing how to fundamentally understand your customer’s key business growth objectives before presenting them with solutions to solve them.
The workshop also highlights the growing importance of having an integrated marketing strategy, which sees your value proposition communicated across multiple communication channels in a cohesive way. It will also introduce delegates to the key principles of marketing and demonstrate how these can be applied to improve marketing effectiveness and any organisation’s performance.
Two vital elements of the course
- The course structure is very much tailored to the needs of the participants on the day, with the trainer delivering the content that will be of most relevance to you
- The course has been developed by print industry professionals with a specific insight into the demands placed on print businesses today
Who is the course suitable for?
Anyone working in the print industry who is looking to enhance their marketing skills to help position and promote their own businesses, in addition to giving an understanding of modern integrated marketing practices used by clients in communications and promotions.
What you will take away
- A better understanding of what marketing buyers need from printers in order to improve the ROI of their spend.
- Insight into what new conversations could be started if suppliers address customer marketing needs, rather than just their print fulfilment.
- The grounded structural steps needed to set up and run a sustained marketing campaign
- How to effectively harness a variety of communication channels in a single joined up and cohesive campaign
Cost of the course
- IPIA Members: £345.00
- Non-Members: £395.00*
