The digital news platform for the display printing marketing, Eye on Display, has launched a new marketing resource that brings company information, news and products together in a single online location. The Guide makes it easy for buyers to read case studies, browse products and find contact and social details without having to trawl multiple web pages. It also provides suppliers with a trusted third-party reference point to share with potential customers.
“We’re really excited to be launching The Guide. It combines our established news service with a comprehensive product directory and business listing to deliver a unique and powerful buying solution. It joins the dots between products and applications while having all the important information about each business at your fingertips.”
Jack adds, “The Guide offers many traditional SEO benefits, but is also a bit of an antidote to the growing dependence on AI searches. Each listing allows the viewer to browse details, stories and products that have been collated and checked by humans, not pulled together by a machine. With the increasing distrust of AI searches, I believe many potential buyers will appreciate a more human touch.”
The process is designed to be as simple as possible for suppliers. Eye on Display will build and manage the listing from scratch. Suppliers only have to provide a list of the products they would like to include and the team does the rest.
Businesses can choose from two options, with the Standard listing including one category and up to 5 products. The Featured option allows unlimited categories and a total of 20 products, with the option to add new products as they are launched. Also included in Featured is a prominent position on The Guide home page, social media promotion of published news stories and inclusion in regular newsletters.
Jack concludes, “We are looking forward to fully launching The Guide at The Print Show in September. Early feedback has been very encouraging, with a broad range of suppliers from manufacturers, resellers and professional service providers to the industry already involved.”
