With the various restrictions and lockdowns during the current Coronavirus pandemic, businesses have increasingly turned to online options for promoting and selling their goods and services, and in the print industry web-to-print has become of increasing significance.
Recognising the need for businesses to understand this crucial tool in their ‘armoury’, Infigo and their partner Trustpilot will share valuable tips on how to set up an e-commerce website during a webinar on Jan 6th at 15:00 – Successful Web-To-Print.
You can register for it at the link here.
During the course of the webinar Infigo founder Douglas Gibson and guest speaker, James Owen from Trustpilot, will explore some of the core areas that a web-to-print solution offers to help businesses grow in 2021.
The increasing importance of an online presence has motivated businesses to look for innovative and automated systems that can help them adapt to new customer behaviours and demands. During this live session, the hosts will discuss some of the core areas a web-to-print solution offers to fulfil these needs and help businesses in the printing and packaging industries grow in 2021.
Critical analysis
Infigo CEO and founder Douglas Gibson will demonstrate how easy it is to set up an e-commerce website from scratch, as well as how to quickly add new customisable products to an online store, without the need to be a web developer. He will also recommend some of the key features businesses should look out for when choosing a web-to-print system, including the different levels of customisation and automation.
Guest speaker, James Owen, Partnership Manager at Trustpilot, will reveal the impact customer reviews can have on the decision making and purchasing process, as well as the savings in time and money, that their partnership with Infigo offers for potential web-to-print users.
In 2020, more and more consumers perform their own research as part of the buying journey, meaning companies need to prioritise trust and transparency in order to build better customer relationships, improve their customer service, and therefore boost their overall reputation.
Reputation is king
As the marketplace becomes more and more crowded, it’s become essential for businesses to spend more time and work on their own online reputation. Amazing service and great relationships lead to more new customers, and better brand reputation in the long run. 57 percent of small businesses say that having a relationship with their consumers is the primary driver of repeat business.
Infigo Software creates innovative web-to-print e-commerce solutions that allow B2C and B2B businesses to expand their services online, enabling new revenue opportunities and delivering a competitive advantage. Through strategic partnerships with HP Indigo, Enfocus, printIQ, Tharstern and Trustpilot, to name a few, the company has expanded rapidly in the marketplace, becoming one of the leading providers of web-to-print solutions.
With headquarters in Copenhagen, Trustpilot brings consumers and companies together to continuously share, collaborate, and improve. The power of its platform comes from being open to all consumers and companies, independent of both and transparent. With over 400,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.
