Xerox has introduced a suite of production print innovations including new presses, and technology enhancements for existing printers, as well as artificial intelligence and automation features that aid speed and productivity.
As a leader in the production colour market, Xerox is committed to helping customers expand their business, enhance productivity with new technology, and protect their existing investments with new tools and features.
At a recent virtual event Xerox unveiled the following innovations: a Colour Accelerator module for Baltoro, expanding inkjet applications and adding ink-saving automation; the addition of fluorescent pink to the Iridesse Production Press, enhancing its metallics, white and clear colour palette; three new printers capable of higher volumes, more media and extended colour options in the VersaLink and Versant family; two Xerox Nuvera print speed upgrades that boost competition; AI-enabled media manager software that enables high-quality images with minimal set-up and staff time; and automated workflow updates to seamlessly print embellishments with FreeFlow Core 6.0.
Digital print enhancements increase profitability, delivering higher margins and allowing print customers to expand into new areas. According to Keypoint Intelligence, digital print enhancement is expected to generate $25 billion a year and can increase a printers’ profit by 50 to 400 percent. By making it easier, customisable and faster to produce these pages, Xerox technology provides multiple entry options for print providers to expand their business and increase profit.
“Print enhancement is the fastest-growing segment in print and Xerox offers the broadest set of solutions to help clients expand their business here,” explains Tracey Koziol, Senior Vice President of Global Offerings, Xerox.
He continues: “The new technology and features we have launched expand the capabilities and profit potential of existing devices while introducing new presses that respond to demand for higher volume and extended media and colour palettes. There’s a reason Xerox remains top in the production print market.”
Xerox Color Accelerator for Baltoro
The Xerox Baltoro High Fusion Inkjet Press platform, a leader in the B3 cut-sheet inkjet market, now has a field-upgradable module that expands its range. The Xerox Color Accelerator for Xerox Baltoro HF Inkjet Press enables increased print quality, expanded media options and automation to make inkjet printing viable for lucrative applications such as direct mail, postcards and catalogues. With intelligent automation, Baltoro uses 50 per cent less ink than comparative presses to purge inkjet heads, thereby increasing uptime and productivity while delivering consistent, reliable quality.
Fluorescent Pink for Iridesse
The Xerox Iridesse Production Press is adding fluorescent pink specialty dry ink option to its existing Beyond CMYK palette of gold, silver, white and clear. These embellishments allow print providers to differentiate and offer their clients creative, eye-catching designs and enhancements.
New additions to the VersaLink and Versant family
The newest addition to the VersaLink family is the Xerox VersaLink C8000W, a highly affordable entry point into the embellishment market. Using white toner as a base on dark and coloured stocks, its cyan, magenta and yellow toners make images pop for applications such as menus, envelopes, window stickers, decals and labels. A small footprint device, the C8000W offers clarity and quality that stands out over typical four-colour print.
New to the Versant range are two new machines that support wider media options and add automation features that reduce staffing needs and set-up time.
The Xerox Versant 280 Press is a mid-production press that provides added value with thicker stock media options (400 GSM) for applications such as business cards. With the All Stocks at Rated Speed (ASRS) option, the Versant 280 is faster in printing heavy stocks. In addition, users can print up to a million speciality colours using an Adaptive CMYK+ kit that leverages white, gold, silver, clear and fluorescents, unique to Xerox in this class of products.
The Xerox Versant 4100 Press handles higher volumes and heavier production loads than the Versant 280, bringing more jobs in-house by reducing set-up time and printing on more media types than any comparative press. The 4100 also handles thicker paper stocks, up to 400gsm, and automated stock management saves time and reduces human error.
Faster Xerox Nuveras
The Xerox Nuvera range is built for high production environments, with Xerox customers making more than 35 billion prints last year. The Xerox Nuvera 157 MX Production System and Xerox Nuvera MX Perfecting Production System monochrome production presses have upgraded the magnetic ink character recognition (MICR) print speeds to exceed any comparative press. MICR, the line of numbers that allows certain computers to read and process information, is key for processing bank, payroll and government cheques with tested and trusted Xerox Nuvera security.
Technology-Driven Efficiencies
AI-enabled media manager software, PredictPrint Media Manager Software, is included with the new Versant 4100 and can be added to Iridesse. By using artificial intelligence, the software automatically identifies the media being used and provides the correct press settings. Users simply scan a barcode, place the paper in a tray, and use the set-up wizard to walk through optimising the system for that application.
FreeFlow Core 6.0 automates the process of preparing a file to print and now includes the application of Beyond CMYK enhancements. FreeFlow Core uses pre-built workflows to seamlessly apply embellishments such as gold, silver, white, clear and fluorescents without changing the source file.
“These new products and features represent the sweet spot of technology, where end-to-end solutions support our customers’ need to differentiate and expand their businesses in any economic environment,” says Marybeth Gilbert, Vice President and General Manager, Production Business, Xerox. She concludes: “Our customers know they can count on Xerox innovation in response to their business needs.”
Print enhancement is the fastest-growing segment in print and Xerox offers the broadest set of solutions to help clients expand their business here.
