Prior to the coronavirus pandemic Eight Days A Week Print Solutions (EDWPS) had already made plans and decisions to make changes to the business and broaden its offering and services.
It has now shown a highly innovative approach to business diversification, adaptation, and product development under the leadership of Managing Director Lance Hill.
This first phase of this was the investment in the Xerox Baltoro, which enabled the business to in-source a large piece of monthly work that had previously been printed elsewhere, while increasing its profitability, effciency and productivity.
In addition, through their client portfolio – which includes the education and pharmaceutical sectors – they showed an innovative approach to utilise their hand fulfilment expertise to initiate projects to collate and distribute Covid testing kits. Because of their flexibility and equipment profile, they are also able to print the unique matching barcode labels that have to be matched and applied to multiple bags within the kits, thus driving more print volume.
Another innovation and example of using collaboration and partnerships, is the access to Royal Mail’s home mover and new homes data. Working strategically with some of their garden centre clients, they have helped with the planning and execution of special new home packs that include multiple postcards, some with variable data, containing incentives for the homeowner to design their new garden and details of their nearest garden centre within the chain.
Next on the agenda was the re-launch of their hybrid mail service. This new online platform will drive new digital print volume that will bypass account management taking out an entire process and offering customers and prospects a really simple drag and drop online process to mail.
Lance concludes: “There is also further investment planned with additional enclosing equipment on order with camera reading capability, plus live mail tracking reporting. EDWPS has proven the adage that it is those which are the most adaptable to change that remain successful in the long-term.”
