There is no doubt that the print industry is seeing significant growth in demand from brand marketeers, agencies and designers for applications that help their clients cut through the digital noise and engage consumers.
The Xerox Adaptive CMYK+ Kit for the Xerox Versant press adds seven specialty colours to the technology platform and is aimed at doing just that.
The kit transforms a four-color Xerox Versant 180 Press into an 11-color press capable of creating a million colour hues and shades by adding gold, silver, white, clear and fluorescent colours of yellow, magenta and cyan.
Digital enhancement of print is projected to be a $25bn (£17.6bn) market according to InfoTrends, but access to that opportunity usually requires a capital investment in a new press.
The Xerox Adaptive CMYK+ Kit for Versant gives print providers the ability to simply swap out toners to print colours and enhancements that increase profitability and deliver higher margins without needing a new press.
“The Versant CMYK+ Adaptive Kit delivers what print providers need – the ability to provide higher value offerings without major investment,” says Marybeth Gilbert, vice president and general manager, Production Business, Xerox. She adds: “The Versant kit further expands Xerox’s market leading Beyond CMYK portfolio, providing our customers opportunity for digital print enhancements from large volume print shop, to light production and into the offce space.”
According to Keypoint Intelligence, print providers can increase profit margins on digital enhancements between 50 and 400 percent versus ordinary print. Also, promotional printing such as marketing collateral, brochures, business cards, and signage is the most common application category for embellishments.
The Versant 180 is uniquely suited and designed for such uses so print providers can easily convert, enhance and charge more for ordinary jobs.
The Xerox Adaptive CMYK+ Kit for Xerox Versant has three options: the Xerox Vivid Kit (gold, silver, white and clear), Xerox Fluorescent Kit (cyan, magenta and yellow) – or the combination Xerox Vivid + Fluorescent Kit for all 11 colours. The adaptive kit works with EFI DFE versions of the Versant 180 and Versant 180 with Performance Package.
