Antalis, the leading paper, packaging and visual communications distributor, is spotlighting its iconic fine stationery brand, Conqueror, by unveiling a new swatch tool and a new finish.
Relaunched in 2023, Conqueror paper carries a legacy of expertise, being developed with exacting processes and quality standards. Recognised worldwide, the paper range, available in 90gsm up to 400gsm, is made from a unique blend of ECF pulp and cotton, offering a subtle and soft touch.
Available in August, the brand will reintroduce its most luxurious finish, Conqueror Connoisseur 100% Cotton. The new Conqueror Connoisseur is manufactured on a mould cylinder paper machine. This gives a new prestigious light and shadow watermark and provides single-layered boards in 300gsm and a new 600gsm. The new Conqueror Connoisseur is also now available in a fresh and captivating texture, Connoisseur Rag, a strong felt marked finish with a warm cotton touch.
Highlighting the complete Conqueror range, including Connoisseur 100% Cotton, Antalis has launched a new Conqueror swatch tool, curated by Amsterdam-based Design and Practice agency, to guide creatives and decision-makers. This inspirational tool aims to show the quality, printability and many possibilities the Conqueror range offers, with rich finishes and inventive printing.
This tool includes a black wrapper, an embossed folder and printed cards on Conqueror’s six shades of white and cream. It showcases various print effects such as CMYK offset, embossing, screen printing, transparent foil, and bitmap hot foil. A leaflet presenting the paper ranges and envelopes, printing advice, watermark placement, and the new Conqueror Connoisseur is also enclosed.
For the new printed tool, Antalis commissioned nine graphic designers, photographers and typographers from all over the world to reinterpret their most iconic works on Conqueror. Each artwork has been adapted by its creator based on the print technique and the finish chosen. Conqueror CX22 was the preferred choice of photographers thanks to its high smoothness and perfect colour reproduction, while multiple artists picked Conqueror Wove for its warm natural touch, and others chose Conqueror Laid either as a reference to their original design or to play with the contrast of a plain hot foil onto this ribbed texture.
“From stationery projects to premium publishing, Conqueror offers perfect colour reproduction and performs brilliantly for the most demanding print effects such as embossing or hot-foil stamping. The new printed tools excellently demonstrate the beauty and printability of the Conqueror range.”
