Each BDS Centre of Excellence was offered the opportunity to showcase its college and work of its finest students at the recent VM & Display Show, held at the Business Design Centre, London. This prestigious annual event is a great way to network with others in the industry and a valuable opportunity to demonstrate the student’s skills.
Barbara Chapman, who heads up the education side of the BDS and has ten years experience as an Associate VM lecturer at several universities in and around London, set the brief. To complete the brief, students were to design for Matches Fashion, a large, high-end luxury multi-brand business selling premium products in fashion and home. The campaign theme was quite simply ‘White’, and the strapline to the promotion was ‘White Hot Summer’.
The students were briefed to produce two pieces of work: a pop-up space in Liberty London along with one of their side windows and a 4m x 4m mat within the Liberty store. The winners had the opportunity to display their entries at the VM & Display Show.
Four of the British Display Society’s Centre of Excellence colleges, Hertford Regional, Hugh Baird Liverpool, Windsor Forest, and TU Dublin, entered the challenge. Graduates from Hertford Regional came first place, with Windsor coming a close second and Liverpool and Dublin college students receiving runners up certificates.
Specification Consultant at Antalis, Claire White, comments: “Antalis is proud to have been involved with and supported this challenge, encouraging designers of the future by providing the graduates with Invercote Creato, a sustainable and versatile paperboard, to deliver their designs. The results were amazing, showing such talent, innovation and creativity.”
