Canon’s Digital Printing and Solutions (DP&S), Imaging Technologies and Communications Group (ITCG) and Canon Young People Programme (CYPP) perfectly understood the assignment of cross collaboration, kicking it off beautifully at this year’s BETT EdTech exhibition at the ExCel London which saw over 30,000 educators and changemakers congregate for three inspiring days of cutting-edge EdTech content, networking and product discovery.
Not only was Canon’s stand design compelling, but the beauty of having products from both their ITCG and DP&S portfolios was a sight to behold, demonstrating their work within the education sector to inspire, educate and empower students and staff with their technology. Canon also used the opportunity to elaborate on the various education touch points through masterclasses and workshops through our CYPP.
Canon had the perfect mix of product specialists to engage visitors to their stand including showcasing their EOS R System and range of video cameras. The team also performed live demos of their secure and reliable A3 imageRUNNER DX Series and how its suite of products and workflow solutions are driving digital transformation in the modern education environment.
For Canon the event was a great success. It was their first time participating at BETT and they certainly caught the attention of EdTech professionals, as well as students, and developed strategic relationships for the future. With new conversations and relationships made, the future looks positive for Canon within this space.
Discover more about BETT here: Bett UK | 24-26 January 2024 | ExCeL London (bettshow.com)
