For every print company, designer, agency and brand working in the market today, there is one key element to every project that is essential. That is to create something that is simply ‘wow’, that has shelf standout, that engenders an interaction with the message so that people become ‘involved’ and really take notice.
That ‘something special’ moment does need brilliant design, great print and finishing, and well thought out marketing campaigns, but to really get people talking, you need something even more.
This is exactly where Talking Print can help you to add value in a number of ways, it is not just about ‘sound’, but a whole range of clever and creative ideas.
The wow moment
Talking Print was established some ten years ago, and is the brainchild of managing director David Hyams, who has developed a unique consultancy showing brand marketeers, printers and creatives how to add audio, lights and video into all forms of print and packaging.
Think point of sale that talks to you. Think brochures that come to life with video. Think of greeting cards where you can record your own personal message to send. Think beautiful packaging applications that literally light up when on the shelf. Think complex ideas that you need to bring to life – that is real added value and creates huge appeal.
David said, ‘No job or budget is too big or small, no brief too easy or complex.’ And it is at the complex and clever end that David is seeing real growth.
‘Despite the pandemic, last year was a good one for our business,’ he explained. ‘In March (2020) when everything shut down, the call for the shorter run jobs that we do slowed. But brands were looking to differentiate and we found that the complex and complicated longer run projects were becoming more popular, as brands looked to reach out to their customers in new and different ways.’
This saw the call for not only audio in print, but the addition of motion video and lights put into the project – although David said that he is able to apply the same principle to almost any material, such as glass.
Taking away the strain
For most companies, even thinking about something so complex as adding sound or video to a project is way beyond their skillset. But this is exactly why working with Talking Print is ideal. You ‘sell’ the concept to your customer, or in the case of a brand, you conceptualise the end result, and then you talk to David.
He explained, ‘We are probably the only company in the UK doing what we do, and I know a lot of print companies out there have never thought about doing something like this. Brands are asking for exciting new ideas, and now you can help them by working with us. We take away all the difficulties. Our expertise is in sourcing the right parts and we have long experience and good relationships with the Chinese manufacturers, so we know just where to go and where we can source quickly.
‘We only source sound and light modules from the best manufacturers in China, UK and Europe, and always guarantee top quality print and production, best prices with the quickest turnarounds possible.
‘We specialise in finding the right supplier and getting the right samples, quickly and efficiently. There is no minimum or maximum order and the return on investment is high.’
‘Every single job we do is different, therefore we offer a totally bespoke service, and work closely with our clients to meet their requirements,’ added David. ‘By using sound, video or light effects, we are seeing our customers have phenomenal success. We have the knowledge that delivers that.
‘If you have an idea, throw us a challenge, and we will be able to help.’
