As Tony Hodgson from locr mentioned on his Big Breakfast Video Hub presentation from last year, the printing industry has faced lot of challenges: ongoing restrictions, economic shifts, and resource shortages. A few months later, there is still no end in sight.
But, as we all have learned, challenges can lead to creativity, so sharing ideas and tactics is more important than ever.
One creative idea that we have seen is the dramatic increase in the use of direct mail.
With people stuck at home during the lockdown, and more people working from home, consumers spend much more time on their screens. Fed up with the digital overload, many consumers are paying more attention to physical mail. Local business owners in particular have re-discovered direct mail as a way to create new connections with customers and recover from the impact of the pandemic restrictions.
Physical mail provides a break from the screen. It can be touched, providing a more engaging experience. Many marketers found it an effective tool resulting in significantly increased response rates. But today’s direct mail requirements are different from direct mail of the past. Today, it is essential to create personalized direct mail campaigns that address the specific needs of your future customer and immediately capture their attention.
Location is a powerful way to create that connection. locr provides personalized maps you can include in your direct mail and crossmedia campaigns. These maps give your recipient an image of the shortest or quickest route to your business. Recognizing their home location and familiar neighborhood catches the recipient’s attention and illustrates how close and accessible your promoted services are.
Learn more about how a restaurant used maps to achieve direct mail success in our Case Study.
A resource for recovery
Over the years we have provided maps for many great communication campaigns across a wide range of industries. Due to the pandemic, we designed an all-in-one geomarketing toolkit that supports bars, restaurants, beauty salons, cinemas and all local businesses recover from the pandemic. It’s called the locr BACKpack, and it arms printers and marketers the information and inspiration they need to create successful, cost-effective campaigns that help customers re-generate sales.
To get your copy of the locr BACKpack, click here!
