Whilst 2020 was a year of uncertainty, with lockdowns, travel restrictions, and a possible no deal BREXIT looming on the horizon for most of it, Birmingham-based printer Clarkeprint has invested in new technologies and offce refurbishments to power through ready for the recovery.
In the last nine months Clarkeprint has taken the opportunity to ensure future improvements to productivity, quality and versatility in a continually competitive market, with investment in a variety of new printing equipment, most notably becoming the first company in Europe to install two Xerox Iridesse 8-colour digital presses.
Clarkeprint Director, Nigel Clarke explains: “We are looking forward to showcasing the broader spectrum of services we can offer with the speciality inks, and making unique and interesting designs on beautiful paper.”
Nigel continues: “Higher quality print, faster turnaround times, increased productivity and more flexibility are just some of the benefits of the Iridesse presses. However, the real magic is in the addition of gold, silver, opaque white and clear inks enabling endless design possibilities for creative agencies and in-house marketing departments.”
Although Clarkeprint sees the the Iridesse printers as the jewel in the crown, investment has not stopped there. A new Kodak platesetter improves effciency within their litho production department; and a VeloBlade digital die-cutting machine from Vivid offers a faster turnaround and greater flexibility in short run packaging production and die-cut print, opening up ever more opportunities for designers and marketers.
In addition to investing in printing technology, Clarkeprint has also spent time refurbishing both factory and offce spaces, integrating a better workflow between departments, and creating more space for the growing large format printing facility. This is topped off with improved amenities for employees, designed to support collaboration and idea sharing to get the most out of the extensive production facilities.
"We are looking forward to showcasing the spectrum of services we can offer with speciality inks, and making unique and interesting designs on beautiful paper"
“In a year of uncertainty, one thing that we can be sure of is that Clarkeprint has heavily invested in ensuring that high quality, effciency and first-rate service remain at the heart of the business,” Nigel concludes.
To find out more about Clarkeprint, Xerox and Vivid visit: clarkeprint.co.uk, vivid-online.com, and Xerox.co.uk
