Not one to shy away from promoting a multi-channel approach in print marketing, Eight Days a Week Print Solutions bring their online presence in line with their award-winning print and mailing offering. With the launch of their new website featuring a brand refresh, responsive design, and improved customer journey.
Their former site had limitations on site speed, optimising for search engine optimisation (SEO) – including site speed and was heavily time-consuming managing both desktop and mobile versions separately. The Marketing Team set about a plan to overhaul the entire website with consideration for these key areas. As well as bringing a refreshing stand out look and feel to embody the company’s long-standing offerings, values, and ethics.
This led the team to optimising the existing site whilst working closing with a Graphic Designer, UX Designer and Web Developer to bring the new website and branding to life. A significant amount of work had to happen in the background – from migration plans to optimising new pages of content optimised for search. Ensuring the transition and launch went as smoothly and swiftly as possible.
The team had a clear focus and direction from MD, Lance Hill, knowing they wanted a functional sight that did not impede customers or search engines alike, whilst still being visually engaging and ascetic. Not always an easy feat to achieve all three. The team’s expertise often found solutions to make the balance possible. And to achieve Lance’s overall goals to “not have a ‘Me Too’ website” alongside “a site that has optimum performance & knowledge for our customers and new visitors alike`’
Since the launch, the new website has been well received within the print and mailing industry as well as existing and prospective customers. The site is performing well, and analytics are already showing positive improvements and traction.
If you are considering improving your online presence whether it’s rebranding, exploring best routes for optimising your existing site or splashing out on a new one. Eight Days a Week are happy to share their knowledge, guide you through the steps they trod, with expert help on hand to achieve your marketing goals both off and online.
