“With outdoor events ramping up across spring and summer, now is the time to review banner material choices. The right material helps ensure branding looks its best, even when exposed to the most demanding of elements”
Outdoor event signage is often installed in advance and exposed to unpredictable UK weather conditions, including rain, wind and fluctuating temperatures. The choice of banner material plays a significant role in how well branding holds up in these environments and how professionally it presents across busy, high footfall locations.
Using an unsuitable material can result in tearing or distortion, quickly undermining brand visibility at high profile events and potential safety hazards. Banner performance is driven by its material construction which determines the products durability and suitability to a particular application and varies depending on the type of banner.
Premier’s eTEC Banner range offers multiple banner options with different performance characteristics, allowing printers to select the most suitable material for each application, environment and duration of use. Economy laminated, premium coated, double sided blockout and mesh banner options are available, supporting the right material selection for applications ranging from short term promotional use through to crowd barriers, fencing and high traffic areas.
Fire performance is another important factor for public events, particularly within regulated venues or built environments. Fire-rated banner options are available within the range and are often specified to support compliance with venue and event requirements.
Print clarity and colour vibrancy remain essential, as outdoor event branding is frequently photographed and shared across social media by large audiences. Durable banner materials also need to withstand repeated handling during installation and removal, especially for touring events or multi-day use.
Having access to a reliable range that offers multiple options allows printers greater flexibility when specifying materials, rather than relying on a single standard solution. Ranges such as Premier’s eTEC banner materials illustrate how printers can source different banner types, including mesh and fire-rated options, from one supplier, supported by local stock availability and expert advice during the busy outdoor event season.
