Formara Print & Marketing has invested in new inkjet production technology to expand its short-run, full-colour printing capabilities, responding to increasing demand for faster turnaround, and personalised print.
The investment sees Formara install the Kirk-Rudy Firejet 4C from AMS Mailing Systems, a production inkjet system that bridges the gap between toner-based printers and large production print jobs. The move strengthens Formara’s ability to efficiently produce small to mid-volume colour print while maintaining consistent quality and predictable running costs.
The Firejet 4C combines Kirk-Rudy’s heavy-duty transport engineering with Memjet inkjet technology, enabling full bleed colour printing across a wide range of substrates. These include envelopes, postcards, flyers, posters, gift bags, napkins, coffee sleeves, and coasters, expanding the creative and commercial scope of short-run print applications.
Integrated XColor RIP and colour management software supports workflow control and colour consistency, while built-in consumables cost tracking provides greater transparency and efficiency in production. Practical features such as simplified printhead replacement and a pneumatic lift for the print module support reliability in a busy production environment.
By bringing this capability in-house, Formara can offer greater flexibility, and improved cost control, particularly for clients running targeted campaigns, or variable print activity.
“Client demand has shifted towards shorter runs, quicker turnaround, and more targeted print. This investment allows us to meet those expectations efficiently, while maintaining the quality and reliability our clients expect.”
The investment reflects a wider shift in how print is being used, with businesses increasingly favouring agile, responsive print strategies over bulk quantities. Formara’s latest technology investment ensures it remains well positioned to support evolving client requirements across marketing, retail, hospitality, and direct mail, delivering agile solutions for a wide range of customer-facing applications.
