Interested in a project to help grow and transform the UK print industry?
Print is evolving, and so is the way we talk about it. Join us for a webinar with Ricoh as we explore: Print Made This – ‘A New Narrative for Print’.
Working in partnership with members like Ricoh, the Independent Print Industries Association (IPIA) has launched a new initiative that explores why print remains an essential part of the communications mix. It’s a long-term campaign that helps to permanently shift the perception of print across an end-user and consumer audience.
By attending the webinar you will discover:
- The buyer perception and level of the consumer trust towards print
- How the industry resonates across other sectors, perceptions of print sustainability and profitability
- Where opportunities for market growth can be found
- How the IPIA are going to influence perceptions of print
- How print organisations can join the campaign and help make print trending again
