Konica ‘sees the potential’

Published on: November 10, 2022

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“We are in a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels,” says Konica Minolta’s Olaf Lorenz

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Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world.

“See the Potential” is the technology leader’s slogan for realising digital transformation within the evolving commercial print, industrial and packaging markets.

Working closely with customers on their digital transformation, Konica Minolta believes that in a digital era there are good business reasons for communicating through multiple cross-media channels, and not just via paper-based media. The campaign will focus on the new business opportunities, which Konica Minolta recognises are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.

Drawing on local expertise backed by a global organisation with over 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services has been designed to ignite possibilities for customers – whatever and wherever they may be.

As Covid-19 has been accelerating the trends from commodity to quality and from one size fits all to customisation and personalisation, high value digital printing continues to accelerate. Take packaging with specialty printing and enhancements as one example, which have more than 46 percent higher quality perception.

A new vision

Olaf Lorenz, General Manager, Global Brand Management, Konica Minolta Inc., comments:

“Despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at pace there was a need for a campaign to highlight our desire to be creative, give extraordinary brand stories through high value touchpoints, which can be shaped through our extensive product portfolio to help customers.

“At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. We are in a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”

Jon Hiscock, Head of Production and Industrial Print at Konica Minolta Business Solutions (UK) also comments:

“At Konica Minolta we are passionate about professional print and the industry we serve. The global campaign, its tools and resources will help us demonstrate how our customers can realise their potential and create ever more imaginative and creative experiences for their customer base and add value to the products they manufacture. We are really looking forward to engaging with our commercial print, label and packaging and in-plant customers and using our local expertise, products, and services to help them drive their digital transformation.”

For more information, visit: konicaminolta.co.uk/igniting-print-possibilities