New for 2026, Sign & Digital UK welcomes The Knowledge Centre. Previously exclusive to Printwear & Promotion LIVE!, this dedicated seminar programme has been carefully curated to support PSPs, sign makers and garment decorators of every size.
Sessions will focus on strengthening marketing and social media strategies, alongside delivering practical, profit-driven business advice.
Topics include how to attract clients on Instagram and how to sell on value rather than price.
Register online today to secure your place at this must-see speaker line-up and enjoy everything else SDUK has to offer during your visit.
Sessions in The Knowledge Centre include:
From order chaos to order flow: Automating your fulfilment pipeline
This presentation hosted by Kevin Jarvis, a DecoNetwork DecoPro will demonstrate how decoration businesses can eliminate manual handoffs and reduce daily administrative burden through intelligent automation. Attendees will discover practical strategies to connect their business systems – from order processing and production scheduling through to shipping and customer communications. This is particularly valuable for shop owners and managers who find themselves as bottlenecks in their own operations, constantly switching between systems and manually moving information from one platform to another.
Three ways to attract your ideal clients on Instagram in 2026
Want to make Instagram finally work for your business? In this engaging, interactive session, Instagram and marketing expert Estelle Keeber reveals three powerful ways to attract your dream clients in 2026 – starting with a bio that converts, hashtags that get you discovered, and Stories that keep your audience hooked. Packed with practical tips, live bio makeovers, and easy-to-implement strategies, this is the must-attend session if you’re ready to boost your visibility and grow your business through Instagram.
The price perception problem: How to sell value, not discounts
If customers keep asking for discounts, it’s not a pricing problem; it’s a positioning problem you have. In this session, Colin Sinclair McDermott aka The Online Print Coach will show you how to confidently communicate value so clients see you as a partner, not a commodity. He’ll look at how to reframe price conversations, how to handle objections, and how to make buyers feel that working with you is worth paying more for. This is the same practical approach he teaches print companies who’ve raised prices, grown margins, and strengthened client relationships without losing business. If you’re tired of ‘can you do it cheaper’, this session will help you shift the conversation and take back control of your margins.
How to market with no marketing department in 2026
Back again after standing room only sessions, Andy Rogers director of Stahls’ UK is once again bringing practical and scalable marketing tips, with an expanded edition of the 2024 and 2025 seminars. If you’re struggling to get started or you want to build on your successes in 2026 then this is the marketing talk you need for a big 2026. All attendees will get exclusive working documents to take back with them.
Turning your print database into a profit engine
Most printers are sitting on a goldmine of opportunity without even realising it. Their customer database is full of people who already know, like, and trust them, but because there’s no consistent follow-up or email strategy, those relationships fade away. In this session, Colin Sinclair McDermott aka The Online Print Coach will show you how to turn that dusty database into a predictable source of sales and reorders. He’ll look at how to segment customers properly, what to send (and what not to send), and how to use simple automation tools to stay top of mind all year round. This isn’t about complicated tech; it’s about smart communication. The goal is to build a system that quietly generates repeat business, nurtures loyalty, and keeps customers coming back.
Dream it. Make it. Sell it: Personalisation and business opportunities with digital printing
In a world where personalisation is key to standing out and capturing consumer attention, digital printing has become a truly transformative tool. This session hosted by Rob Goleniowski, regional general manager – UK, Ireland, Scandinavia and Baltics at Roland DG explores how digital printing enables the fast and efficient creation of customised products, opening up new business opportunities for companies of all sizes. The session invites participants to explore the potential of various digital printing technologies in developing value-added applications and new revenue streams.
Task vs value work? How important is automated workflow to the growth of your business?
Every SMB owner knows the paradox: the skills that built your £1m+ business can become its biggest bottleneck. You've become the indispensable ‘glue’ – but what happens when that glue becomes brittle? If you've ever returned from a few days off to find everything falling apart, you're living this reality. Your team is drowning in order entry, processing, invoicing, and administrative tasks – leaving no time for what actually grows your business: customer care, sales, and innovation. Phil Oakley, director of OnPoint Supply Services, reveals how successful SMBs break free from this trap through strategic reskilling and intelligent automation, transforming time from your greatest enemy into your most powerful ally.
Managing the diversity of your wide-format printer
It’s great that your machine can produce hundreds of different products on thousands of different materials, but what are the key products and materials that you should focus on to get that new machine paid for as soon as possible and how do you find the customers for them? Alex Ligget, owner of The Vinyl Guys, will show you how he developed his product range to get the best ROI possible and how he is constantly reviewing what sells, to who and how his team does it on a daily basis. This session will include lots of real-world examples, case studies and some in depth discussions about costs, pricing, margins and finding new customers.
