Measure, manage, and thrive

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(Above and below) printIQ reduces pain points in workflow and business management to free up senior team members to focus on new opportunities

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There has never been more opportunity for print business owners and managers to seize – with a variety of growth markets that can be tapped to strengthen and diversify revenue streams.

The key challenge in doing so is harnessing the potential of your teams’ skills, technology, and relationship with your customers. And it is that very challenge which printIQ has developed technology to solve – so you can embrace new opportunities.

“Business in the UK has soared over the last two years, and we have seen incredible demand for our end-to-end solutions,” emphasises Global Sales Director, Paul Bromley, who continues: “This trend continued at our first ‘in person’ UK trade show during March at Sign and Digital UK, which was extremely busy for us. At a time when print management software needs to keep up with changing markets, having an active research and development program in place has been key to the company’s success.”

The ability for your customers to jump online and accurately quote, in real time, with customers –whilst keeping healthy profit margins – is now a necessity, not a luxury. Another fundamental concern for print business should also be ensuring they are fully visible online and offering a storefront for re-ordering. This not only works to attract new business and enables revenue diversification, but it is also significantly increasing customer engagement and loyalty. Why? Because you are making their working lives that much easier and more efficient.

Tried and tested

With a unique position as a global supplier with a deep knowledge of the print industry, printIQ is uniquely positioned to help customers achieve these goals. It provides a complete 360-degree view of their business costs with its cloud-based MIS technology.

With more than 50 new UK installations in the last two years, the team at printIQ has been kept incredibly busy – but have always listened to customers’ needs, whilst feeding back to their developers in research and development to make sure they deliver a best-in-class product.

With its head office in Manchester, the UK arm of printIQ has been growing steadily and has a highly skilled team in place that have been involved in many sectors of the printing industry. Listening and understanding a customers’ needs is a major part of what printIQ does, so that they can build a plan that grows with them. Paul continues: “There are so many costs that a business must incorporate into their calculations, and with materials and utility markets remaining volatile, having a handle on it is critical.”

Fuel for your business

With its easy-to-use interfaces, team members at all levels can interact with the system and track jobs throughout their production cycle from quotation through to dispatch. Accurate costings can be reflected in the quotation system helping to maintain profitability and advise the most efficient production process to use.

With its unique links to OEM systems such as web-to-print, it can also provide new revenue streams and customers that a business has not reached before. Further to this, printIQ offers a storefront system so that existing customers can re-order products simply and quickly via a web-based browser – guaranteeing that customers return time and again.

Paul concludes: “printIQ not only helps you manage your business more efficiently by reducing manual touch points and duplicated effort, we also introduce more business and revenue streams into your company. Our goal is very simple, we want to grow our customers businesses and ensure their success – as we can then grow with them.”

Make sure to read other items in: IPIA Bulletins or Industry News. Or watch video clips in the two hubs, Video Hub or Big Breakfast Video Hub.
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