A customer-centric approach
Ultimately, the experience that matters the most is of course that of the end customer. How has Printlogik’s customer base responded to the VB Media website solution? “The response has been overwhelmingly positive,” says Brad. “Our customers are thrilled with our new online store. It’s made the entire process of ordering print products and exploring our services much more accessible and user-friendly for them. They appreciate the simplicity and efficiency of being able to handle everything online, from browsing our offerings to placing their orders with just a few clicks. This enhancement has definitely improved their experience with us. This functionality also enhances our ability to promote our products, providing direct URLs to specific products and services where customers can learn more and even purchase immediately.”
As well as elevating the experience for Printlogik’s existing customer base, the VB Media solution has also delivered a boost in numbers of new customers since its rollout. Brad explains: “We’ve got new folks finding us online who are really getting into what we offer. Plus, many of our loyal customers are buying more products than before. A big part of this uptick is because our website makes it super easy to find what they need, and we’re very upfront about our pricing, which our customers appreciate.”
Since implementing a VB Media site, Brad has also noted the shift towards custom, value-add print products; the website solution makes it simple for Printlogik to capitalise on this lucrative trend: “Businesses are getting back into printed marketing, but they’re ditching the cookie-cutter approach and looking for something more unique and high-end. This shift is really resonating with their audiences, who are responding well to these more personalised and luxurious marketing efforts.”
Tangible business benefits
This customer satisfaction is evident, with Brad reporting a noticeable impact on sales thanks to the VB Media platform. “Roughly 25% of our orders can be directly linked to using their system, and we suspect the actual figure could be even higher,” Brad explains. “Our current website has been a game-changer for us—it’s hard to imagine achieving the same volume of orders without it. The investment in the VB Media platform has paid off handsomely.”
As well as boosting sales, it has also boosted efficiency for the Printlogik team, streamlining their workflow and improving customer service. “Our business processes have never been smoother thanks to the VB Media platform. We now use the system almost like a CRM tool. It allows us to add all our orders, track their progress, and keep our customers updated throughout the process. This has made managing orders a breeze and really helped us stay organised and efficient. It’s like having a dashboard for our entire operation, which not only simplifies tracking but also enhances our ability to communicate promptly and transparently with our clients.”
As for the future, Printlogik plans to keep maximising the benefits of its VB Media site for sales and marketing, and aims to continue shifting more of its business online to better serve its customers and streamline operations. “We’re convinced that ramping up our SEO and marketing efforts could drive our ROI even higher,” says Brad. He concludes: “Overall, VB Media not only met but exceeded our expectations, making the entire journey a smooth and rewarding one. They have been a big part of our journey, and I’m thankful for where we’ve ended up thanks to their help!”
