Key benefits
- 400% productivity improvement
The technology allows bakergoodchild to work smarter and more efficient. A job that was taking four hours now takes just one hour. - Increases impact of direct mail material
Partnership with Ricoh and access to advanced technology and innovation enables bakergoodchild to show their customers print is still a viable and powerful mechanism to grow business. - Improves business retention and customer loyalty
In the direct mail space, it is about producing high-quality products that allows bakergoodchild to engage with customers and market their services.
Company introduction:
Bakergoodchild is a UK SME based in the Midlands providing direct mail, postage and print services to customers such as marketing agencies, retailers, utilities and phone companies across both private and public sector industries.
Challenge:
How often do we take junk mail from the letter box and drop it straight into the recycling bin? But when there is a leaflet with strong, vibrant and unusual colours, it grabs our attention and makes us take a second look. It is this sort of stand-out print material that bakergoodchild aims to produce for its clients. Helping the company do that and many other print products is advanced digital colour print technology from Ricoh.
Solution and benefits:
For Bakergoodchild, news that print is dead is over exaggerated. Through a Ricoh partnership and access to advanced print technology, bakergoodchild is providing high-quality print products to customers. It has also increased brand reputation and improved operational efficiency
Bakergoodchild was already using a Ricoh production printer. But it began to deepen the relationship by deploying a comprehensive Ricoh Production Print solution comprising two additional digital colour printing presses and associated support and maintenance services.
Features like the range of specialist toner colours on the Ricoh Pro C7500 such as gold and neon are helping the business expand the type of products and services it can offer customers. In addition to output quality, Bakergoodchild found the Ricoh presses easy to use for setting up jobs, processing them and performing self-maintenance, which has increased efficiency.
Recently, Bakergoodchild launched a new Saas-based, web2print service that benefits from the Ricoh technology. This enables customers to submit letters and documents online and have them printed, packaged and mailed Bakergoodchild.
I often hear people say print is dying and, of course, lots of things are going digital. But partnering with Ricoh and accessing advanced technology and innovation enables bakergoodchild to show its customers print is still a viable and powerful mechanism to grow business. We see Ricoh as one of the leaders in the commercial and professional print market and I think without Ricoh the business environment for bakergoodchild would be a lot tougher
