Facilitated by highly-experienced trainer Julie Biddle:
This one-day programme will provide delegates with a good overview of the sales process from start to finish and assist with building a long-term customer relationship that will result in you being a trusted partner. The content is continuously developed and evolved in line with the demands placed on sales professionals today and on its participant feedback.
Who is the course aimed at ?
This one-day programme is suitable for the new salesperson, as well as those who may have been in sales for some time but who have not benefited from any formal sales training. It is also delivered in a way that engages the participants and helps them overcome specific obstacles they are experiencing or assist with honing skill set areas they feel need development.
At the end of the programme delegates will be able to:
- Adopt a structure when presenting products and services to existing and prospective customers (from preparation to gaining commitment)
- Use a range of verbal and non-verbal communication techniques for the sales presentation
- Adopt techniques to help them successfully combat objections raised during the sales process
- Ask for commitment and close the sale
- Understanding the importance of selling
- Planning call objectives
- Unique selling points
- Structure for the face to face sales call
- Making a positive impact
- Effective questioning and fact finding
- Translating features into benefits
- Identifying and using appropriate body language
- Recognising verbal and non-verbal buying signals
- Understanding and handling objections
- Gaining commitment- closing the sale
- Follow up procedures
Cost of the course
- IPIA Members: £195.00 + VAT
- Non-Members: £245.00 + VAT*
