With the July General Election announced to everyone’s surprise on May 22nd, political advertising went into overdrive for the remainder of Q2. Volumes on the JICMAIL panel grew by 11%, with political advertising accounting for nearly 10% of all Direct Mail volumes and a quarter of Door Drop activity.
Join us for a discussion of the impact that this surge in activity had on the overall mail performance metrics tracked by JICMAIL.
In addition we will revealing hot-of-the-press rebooted mail circulation data: published by Nielsen AdIntel and now officially endorsed by JICMAIL.
