Louise Stephenson, managing director at WTTB analyses how this print industry powerhouse has evolved to meet the needs of today’s market.
WTTB (previously Where the Trade Buys) was established specifically to work with the UK’s army of SME and independent printers more than ten years ago. In that time, we’re confident we’ve become better than ever in supporting you, the SME printer, to be the very best you can.
In essence, we have all the ability and function to be your very own production facility. We can provide our full range of more than 160 products to your customers. Having access to such a wide range of solutions means you can, in turn, expand your customer offering, win more customers and make more revenue from your existing client base without the need for investment in new machines and/or facilities. We continually update our scope of products to maintain a market leading position and ensure our partners have new, innovative solutions to offer their customers.
Our ability to white label any solution means you maintain the relationship with the customer and they remain satisfied with the ever-increasing remit you’re able to offer them. All our work simply goes on in the background. This outsourcing model enables you to maintain ambitious scaling or growth targets of your own without any investment considerations for product supply, machinery or storage.
We’ve improved our loyalty scheme, which rewards your partnership, offering better discounts on future purchases, which helps with your competitiveness and margins. We also understand customers can be demanding and sometimes things can go wrong. We get it. With that in mind, our loyalty scheme now offers turnaround upgrades which helps to reduce lead times on projects ensuring you hit deadlines. We also have an artwork fix service to avoid any last minute design stresses between you and your customer, minimising any difficult conversations with them.
More and more, we’re seeing our customers’ need to satisfy their own clients’ sustainability and environmental demands. We have an ever-increasing range of products that are now being made from recycled products, which include business cards, flyers, invitations, booklets, branded wrapping paper and delivery boxes.
Our dedicated customer service team is on hand to help you with any issues ensuring the print projects remain on track.
